About a week ago I was doing a bit of fashion scrapbooking, thinking of different ideas to talk about. I landed upon an idea of Style Profiles. Featuring some influencers in the fashion industry that I personally admire and look up to.
As I continued to ponder on different thoughts, I remembered Gigi Hadid and Alessandra Ambrosio snapchatting behind the scenes of the Balmain (Bal-mahn) Spring/Summer 2017 show. I’m always in awe of the supermodels, but in this case I was more in awe of the designer that they were wearing. They looked so powerful and striking, especially Gigi Hadid in this ensemble.
To be honest I hadn’t any idea who the House of Balmain was. I know shame on me, but in my defense, people mainly pick up on things sometimes years after hard work, and I am one of them.
So I decided to research into the House of Balmain and I happened upon an amazing inspiration, Olivier Rousteing, the Creative Director of the house, and wanted to feature him as the first in the series.
I believe he brought Balmain to the map, and he is definitely a visionary for the present and future of fashion.
Here are 5 Inspirational facts about the designer that may inspire you too:
1. Olivier became the Creative Director for the House of Balmain at 25.
On April 26, 2011, Olivier replaced Christophe Decarnin as the creative director for Balmain. He was the youngest creative director in Paris since Yves Saint Laurent. A relatively unknown designer at the time, he wow’d top fashion moguls such as Anna Wintour, editor-in-chief of Vogue, when he released his first Balmain line on September 28, 2011.
2. Balmain became the first french label to pass the One Million follower plateau on instagram.
Another reason why I consider him a visionary is his use of social media. The exclusiveness of prominent fashion houses was once part of its allure. Olivier’s vision to utilize social media to open up that air of mystery and put personality into the brand, became a revolution. With the help of A-List celebrities in its campaigns, Balmain was able to reach a wider demographic, evolving the brand from couture obscurity into the ethos of pop culture. It is still the top followed label on the platform, boasting seven million followers.
3. Olivier’s rough childhood shaped his love for fashion
A story in humble beginnings, Olivier’s birth parents had given him up shortly after he was born. Being adopted to a white mother and father at the age of one. “Fashion” he says “helped me define who I was and who I wanted to be. Its tough not knowing where you come from or who your parents are and living in a white world. But I thank it for making me who I am today”.
4. Olivier’s advice to staying ahead of fashion is to remain present with the time.
“What was luxury in the 20’s, what was luxury in the 70’s, what was luxury in the 18th century can’t be the same today.” Part of his game changer in the industry has been embracing the new and present. “Fashion is really about communicating to people in the street, putting your work on digital and sharing it to the world. Fashion was once closed off, it should be open.”
5. Olivier’s continued goal for the brand is diversity
Part of his vision utilizes the diversity of the Balmain Woman. In 2015, Balmain partnered with H&M, giving access to people that love the luxurious brand fashions at affordable pricing. “It’s really about pushing the concept of inclusivity and diversity” the brand’s also promoted an instagram hastag #hmbalmainnation as a symbol of togetherness.
Olivier is an amazing story of what hardwork and dedication can do. Also, learning to remember that it’s not your past that defines you, it’s your reaction to those circumstances that do. I admire very much for his work ethic, and that is why he is this posts feature.
Till then my beautiful people,